Combining economic development and environmental protection is possible. AlmavivA is convinced about it. This is why it has adopted the following Group strategic goal: turning AlmavivA into a green company.
Within the framework of the AlmavivA Green project are included two innovative sustainability initiatives: a Posidonia meadow in the Sea of Sardinia and a Forest in Guatemala.
The collaboration with zeroCO2 in Sardinia
The project in Golfo Aranci consists in the creation of a Posidonia meadow, to which AlmavivA has contributed with 400 plants to cover an area of 16 square meters.
Seas absorb around 30% of the CO2 emitted by human activities, and in the Mediterranean Posidonia plays a key role in this process.
Posidonia is not an algae, but a plant with roots and leaves; the most important plant in the Mediterranean. It constitutes underwater meadows which play a crucial ecological role by:
producing oxygen (up to 20 l. a day per square meter)
absorbing CO2 (up to 20g a day per square meter)
producing biomass and nutrients
consolidating the seabed and this preventing coastal erosion
creating the habitat where fishes live and reproduce
The rise of temperatures, ocean acidification due to fuels, detergents, sewage spills, illegal bottom trawling, and indiscriminate anchoring are destroying seabeds. Posidonia is at risk.
AlmavivA’s Posidonia meadow is a small step to remind that nature is a perfect mosaic of ecosystems which make our Planet so special.
The birth of the Almaviva Forest in Central America
After focusing its attentions on containing consumption and CO2 production, Almaviva has decided to embark on the path to Carbon Neutrality, a multi-year project whose goal is the balance between CO2 produced and offset. The first phase of the project involves the creation of a small Forest in Petén, Guatemala, together with zeroCO2.
Almaviva’s commitment took shape in December 2019 with the planting of the first 2,000 trees in the Petén region in Guatemala, close to the famous Mayan site of Tikal, and continued progressively during 2020 with a further 3,000 trees.
Since then it is possible to follow the growth of the Almaviva Forest “live” on a dedicated web page, where the number of trees planted, the amount of CO2 offset. Avocado, cedar, moringa, mango, lime, orange, pink poui, pine, palo blanco: each tree, geo-localised, has been gifted to an employee who has become its ideal caretaker.
But how many are 5,000 trees? Find this out by watching the video on the AlmavivA project with zeroCO2.
Where are the Almaviva Forest and Posidonia Meadow?
Look on the map where the plants of the Almaviva project have been planted
Iscriviti alla newsletter B2B
Riceverai aggiornamenti utili per comprendere al meglio la sostenibilità aziendale e orientarsi in un mondo imprenditoriale che si fa sempre più responsabile!
Hey! Nothing in your shopping cart yet
Have you already explored our service catalog?