– Could coaches create a global movement planting 10 million trees in 3 years?

– Could coaches raise awareness of communities and companies to plant trees together?

– How easy and fun could it be to plant trees with your family, kids, friends, and clients?

– What would it take for coaches to have a leadership role in protecting the planet?

Inspired by these questions, Coach4Planet (C4P) wants to be a global movement of coaches protecting the planet by planting trees and catalyzing synergies to achieve the next level tipping point for tree planting.

Coach4Planet has been founded in January 2022 by Silvia Tassarotti and Janet M. Harvey, experienced coaches, and friends, who are both passionate about moving coaches into action to make the difference and create a positive legacy.

C4P is committed to support the SDGs of the UN, in particular n°13 Climate Action and n°15 Life on Land and the World Economic Forum’s, One Trillion Tree Initiative. We plan to expand partnerships as the way to accelerate implementation.

On a broader context, the implications could be environmental, social, political, and financial given the number of coaches potentially involved and the impact this movement could have.

–  Engage coaches and building a global community making a shared commitment to plant trees will create momentum and raise awareness about climate change, following Peter Hawkins’ Eco-Phase Cycle.

–  As suggested by Daniel Christian Wahl we achieve a 3 level WIN-WIN-WIN culture, where individual, collective and planet all benefit.

–  Create opportunities and training on how to go about planting trees and build awareness about its impact will create powerful ripple effects.

–  Involve local communities and a social marketing campaign to shares stories, engage people at an emotional level and generate a tipping point to sustain.