Poplar Shade is a start-up and Benefit Company born with the aim of producing quality, zero-impact and long-lasting eyewear, redistributing part of the value generated in social and environmental benefit actions.

Each eyewear is produced in limited batches and numbered by hand to enhance its value and uniqueness and, also, as a guarantee of quality.
In addition to this comes the choice of using only natural or biodegradable materials and to collaborate only with Italian suppliers: Only Bioacetate M49 Mazzucchelli and Bio-Nylon lenses is used so each can be disposed easily to have the smallest impact on the environment.

As each frame is produced in numbered and controlled quantities,for each production comes the update and revision of the design, so in this way the old products can hold their uniqueness and characteristics over time, without affecting dimensions and the possibility of repair.


Planted trees


Kgs of CO2 compensated*




Supported families

Poplar Shade, thanks to the partnership with zeroCO2, has planted trees in Guatemala to offset CO2 and support the economy and nutrition of local families.
In fact, in the last 20 years alone, Guatemala has lost 20% of its forests to causes attributable to man.
Deforestation not only accelerates the concentration of CO2 in the atmosphere, aggravating the climate crisis, but creates poverty for the farmers who live nearby.

To further support the cause, Poplar Shade is committed to donating 1% of the value of each frame to Comparte Onlus, which works in Guatemala for the education and schooling of local populations.

In fact, by donating trees to farmer communities, their true identity is safeguarded.
The lands where trees are planted and donated are the same that would be otherwise sold to multinationals to create monocultures.
By selling his land, a campesino loses his identity: a farmer is such as long as he has a piece of land to cultivate that allows him to live.

Where is the Poplar Shade forest located?

Look on the map to see where the trees in the Circularity Forest have been planted.

Do you want to redeem a tree?

It will allow you to receive, for 3 years, all updates on the growth of your company tree.

Find out how traceable we are.

Our whole tree planting activity is tracked and can be verified via CHLOE, our exclusive tracking system, which allows you to receive photos of your tree and monitor its growth.